Hull’s new trolley is set to start off the summer season with a bang, as Thursday, July 4, the first “Hull O Trolley” is scheduled to begin servicing the peninsula at 9:25 am.
Behind the scenes, Chamber members and others have been busy plotting out a route, working with the owners of Beantown Trolley, and pulling marketing plans together to ensure the success of this free service that will be offered on weekends throughout the summer.
“We are thrilled at the opportunity to offer this free service to our community this summer,” says Chamber President Patricia Abbate. “We have been working with Chamber members, town hall officials, and others in the community to get this service up and running. So far we’ve heard nothing but positive comments, so we are literally ready to roll!”
The classic red and white trolley is being funded by a $20,000 grant from the Massachusetts Office of Travel and Tourism that was secured by Senator Patrick O’Connor, and is being administered by the Hull Nantasket Chamber of Commerce.The Hull O Trolley will be running from 9 am until 7 pm each weekend day, making seven loops daily, from the Pemberton Ferry Pier to the first parking lot at the start of Nantasket Beach.
Seeking Advertisers, Tour Guides, and Partners
Chamber board member Jim Pitrolo says that “the grant will cover service only until August 26, so we are getting creative about putting together additional funds to pay for marketing materials and to ensure that the trolley is available into September, especially for Porchfest on September 8 and Endless Summer on September 15.”
To this end, the Chamber is offering advertising opportunities on the outside of the trolley. “The visibility and graphic impact is great for any business wishing to get their message out there all weekend long,” according to Pitrolo.
Although the Hull O Trolley driver will be helpful in offering riders information about Hull, the Chamber is seeking volunteer “tour guides” to provide historical commentary on-board the trolley. The Chamber is also actively working with other Hull businesses and organizations to creatively bundle and market several historic, arts-driven, and other activity-specific weekends. “We have so much to offer during the summer not only for visitors, but for our neighbors to enjoy as well,” says Abbate.
A Hull O Trolley Facebook page is already enjoying a lot of attention, and soon it will be accompanied by a dedicated website, other social media platforms, and old-fashioned rack cards and brochures. Trolley stop signs will be installed at each dedicated stop, and the trolley can also be “waved down” for a ride, as well. The trolley can carry up to 28 passengers and is wheelchair accessible. To learn more about the trolley and advertising opportunities, please visit the Chamber website, www.hullchamber.com, or email firstname.lastname@example.org